Case Study – Drapize | MZ Digital Experts
Case Study

Drapize — From Invisible
to Page One

A UAE-based custom merch brand — complete WordPress development combined with a full SEO strategy that delivered top 10 rankings and measurable organic growth.

🌐 drapize.com
📍 Location: UAE
🛍️ Project Duration: 1-2 Months
🛠️ Services: WordPress Dev + SEO
📝 Blog Posts: 9 SEO-Optimized
https://drapize.com
Drapize Website
Project Overview

WordPress Dev +
SEO From Day One

Drapize is a UAE-based business website where I handled complete WordPress development and SEO strategy implementation to improve its online presence and search engine performance.

For this project, I worked on both development and SEO simultaneously — ensuring the website was not only visually professional but also built to rank from the very first page.

Drapize Homepage
🔧 Website Development

Built for Performance
& Conversions

A fully responsive WordPress website was designed and developed with a clean, professional UI — focused on converting visitors into customers.

  • Fully responsive WordPress website for all devices
  • 🎨Clean, professional UI focused on brand identity
  • 📄Structured pages designed around user experience and conversions
  • 🚀Fast loading performance from the ground up
  • 🔗Strategic internal linking built into the structure
Drapize Website Development
🔍 SEO Strategy & Implementation

9 Blog Posts.
Real Rankings.

A complete SEO strategy was built from scratch — keyword research, on-page optimization, and 9 fully SEO-optimized blog posts targeting high-potential keywords in the custom merch and apparel niche.

  • 🎯Complete keyword research targeting high-potential terms
  • 📝9 SEO-optimized blog posts published and indexed
  • 🏷️Optimized meta titles, descriptions, and heading structure
  • 📐Content structure aligned with user search intent
  • 🔗Strategic internal linking across all pages and posts
GSC Search Console Data
⚙️ Technical SEO

Before vs After —
The Transformation

Technical SEO issues were identified, fixed, and optimised — resulting in a dramatic improvement in PageSpeed scores, Core Web Vitals, and overall site health.

Before
Before - PageSpeed Mobile 55
After
After - PageSpeed Mobile 89
❌ Before Optimization
Performance (Mobile)55
Performance (Desktop)63
Accessibility89
Best Practices74–75
SEO Score92
Core Web VitalsIssues Found
Crawl IssuesPresent
✅ After Optimization
Performance (Mobile)89
Performance (Desktop)98
Accessibility96
Best Practices96
SEO Score92
Core Web VitalsPassed
Crawl IssuesFixed
98
Performance (Desktop)
96
Accessibility
96
Best Practices
92
SEO Score
After - PageSpeed Desktop 98
Top Ranking Keywords

Ranking on Page One

Hover over any card to pause · Top 10 rankings achieved across multiple keywords

Top 10
Custom Merch UAE
GoogleTop 10
Top 10
Custom Branded Merchandise Dubai
GoogleTop 10
Top 10
Drapize Custom Apparel
GoogleTop 10
Top 10
Corporate Merch Company UAE
GoogleTop 10
Top 10
Custom T-Shirt Printing Dubai
GoogleTop 10
Top 10
Brand Merchandise Solutions UAE
GoogleTop 10
Top 10
Bulk Custom Merch Order Dubai
GoogleTop 10
Top 10
Custom Embroidery UAE
GoogleTop 10
Top 10
Promotional Products Company UAE
GoogleTop 10
Top 10
Custom Merch UAE
GoogleTop 10
Top 10
Custom Branded Merchandise Dubai
GoogleTop 10
Top 10
Drapize Custom Apparel
GoogleTop 10
Top 10
Corporate Merch Company UAE
GoogleTop 10
Top 10
Custom T-Shirt Printing Dubai
GoogleTop 10
Top 10
Brand Merchandise Solutions UAE
GoogleTop 10
Top 10
Bulk Custom Merch Order Dubai
GoogleTop 10
Top 10
Custom Embroidery UAE
GoogleTop 10
Top 10
Promotional Products Company UAE
GoogleTop 10
Real Results

Numbers That
Prove It

Real data from Google Search Console — tracked across the project duration showing consistent growth in visibility and traffic.

79
Total Clicks (28 days)
Google Search Console
18.6K
Total Impressions
28 Day Period
98/100
PageSpeed Desktop
After Optimization
Top 10
Multiple Keywords
Google Search Results
Google Search Console Results
Conclusion

Complete Dev + SEO
Execution

This project highlights a complete development + SEO execution — a business website transformed into a search-optimized, performance-driven platform capable of ranking and attracting organic traffic.

🏗️
Full WordPress Build
Designed and developed a complete, professional WordPress website with clean UI, responsive design, and conversion-focused page structure.
📝
9 SEO Blog Posts
Published 9 fully optimized blog posts targeting high-potential keywords — each structured around user intent and search demand.
98/100 Desktop Speed
Took PageSpeed from 63 to 98 on desktop and 55 to 89 on mobile — passing Core Web Vitals and fixing all technical issues.
📈
18.6K Impressions
Generated 18,600+ search impressions and 79 real organic clicks in just 28 days — with consistent growth trending upward.
🎯
Top 10 Rankings
Achieved top 10 Google rankings for multiple targeted keywords in the competitive UAE custom merch and apparel market.
🔗
Technical SEO Fixed
Resolved crawlability issues, improved indexing, fixed all technical errors, and implemented a solid internal linking structure.

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